Bringing Dubstep to the Skies:
Google’s Innovative Partnership with Skrillex
Skrillex, the Grammy-winning face of dubstep, recently partnered up with Google to create a new line of satellite imagery inspired smartphone cases. This new line is for a limited time only and will be available at Google Stores for Nexus 5, Nexus 6, Samsung Galaxy S5, Samsung Galaxy S6, and Samsung Galaxy Note 4. As explained on Android’s official blog on May 20, Skrillex has “created three unique designs [for smartphone cases] inspired by his lifelong fascination with space.” Aside from the line of smartphone cases’ association with the musical icon, it also has numerous technical features that may set a new precedent in the field of electronic accessories.
The Skrillex Live Case not only brings users VIP early access to new content released by Skrillex, but also syncs with users’ smartphones to automatically update screen wallpapers. What makes these wallpapers so exciting is that they reveal satellite images of earth from a satellite that Google launched into the stratosphere specifically for this collaboration. In fact, Skrillex himself actually helped launch the satellite, which he named Nanou after his dog. The satellite itself, a small cube that fits comfortably in one’s hands as gathered from the video footage of Skrillex launching the satellite—features highly sophisticated technology. At night, the wallpapers even switch to depicting constellations that correspond to one’s location. In addition to this unique satellite technology, there is also a customizable button on the back of the phone case, which can be made into a shortcut for anything, such as your camera, calling your best friend, or, in Skrillex’s case, a shortcut to his YouTube music channel.
Aside from its satellite technology and decorative art, the Skrillex Live Case also has the allure of being the next big thing for college-aged fans to show off to their friends. The exclusive, VIP access to Skrillex’s content afforded by the case is something dedicated dubstep fans crave and may be willing to hand over the $40 for. Of those who follow Android on Twitter, one particularly lucky fan will also receive the opportunity to win Nanou, the satellite launched and autographed by Skrillex himself.
Google’s new product has the potential to gain favor amongst Nexus and Samsung smartphone users, but it is not the first music-technology collaboration of this sort to hit the markets. As CNET Magazine noted, Apple was actually first with its acquisition
of Beats Electronics back in the summer of 2014. More specifically, Beats is one of Apple’s largest acquisitions yet, bought at a price of $3 billion. Nevertheless, for those college-aged Samsung and Nexus users out there, you can rest assured that Google is still gearing many of its products towards your interests.
Given these two examples of personalized accessories, produced by collaborations between musicians and tech giants, it will be interesting to see what comes next. Will Google’s future collaborations with popular artists turn out to be a productive investment? Or, will a beloved musician like Beyoncé capture the competition with a new line of smart iPad cases? It is ultimately difficult to make projections, but it is certain that exciting new collaborations are in store in the near future.

  • Richard

    I agree. A wise businessman in the Caribbean named Sir Kyffin Simpson always said that the key to success is progression and humility, and clearly he’s done very well for himself as a self made man!

  • John Andrews

    The Airgain IPO launches this week, and they’re a one-brand company.

    Some investors don’t think it’s a good stock though:

  • Cincinnati World Cinema

    Well said, Joe, and worth rereading on a regular basis! Another advantage of small-to-midsize city living is pace and competition. Living in NYC, LA and SF entailed a hectic pace, hallmarked by capital S striving, as one realized there were a ton of others doing what I do. Spending so much time in one’s car in SoCal meant much less time for quality pursuits and pleasures. A smaller pond with relaxed pace allows one to savor life and special moments.

Executive Profile with Kat Cole
BT (Betty Liu): I’ve been reading about your biography and you have and background for someone working in business. Could you tell me more about where you started out and what inspired you to work in business? Kat Cole: I grew up with a single parent: an alcoholic father. I’m the oldest of three girls, …
Shell GM William Langin Offers Advice to Current Undergrads
BT: What advice do you have on how to make a good impression and get ahead when you first enter the workplace (similar to the advice you also shared with me and Joanna what not to do i.e. attempt to be a know-it-all, to develop strong technical skills, etc.)? Langin: The best way to get …
Shell GM William Langin Sheds Light on the Energy Industry
BT: Shell is actively expanding the sources of energy it can provide as part of the energy mix. Could you please tell us a little about Shell’s global energy initiatives and how Shell is planning to supply energy? Langin: Society faces a dual challenge: how to make a transition to a low-carbon energy future to …