Skrillex, the Grammy-winning face of dubstep, recently partnered up with Google to create a new line of satellite imagery inspired smartphone cases. This new line is for a limited time only and will be available at Google Stores for Nexus 5, Nexus 6, Samsung Galaxy S5, Samsung Galaxy S6, and Samsung Galaxy Note 4. As explained on Android’s official blog on May 20, Skrillex has “created three unique designs [for smartphone cases] inspired by his lifelong fascination with space.” Aside from the line of smartphone cases’ association with the musical icon, it also has numerous technical features that may set a new precedent in the field of electronic accessories.
The Skrillex Live Case not only brings users VIP early access to new content released by Skrillex, but also syncs with users’ smartphones to automatically update screen wallpapers. What makes these wallpapers so exciting is that they reveal satellite images of earth from a satellite that Google launched into the stratosphere specifically for this collaboration. In fact, Skrillex himself actually helped launch the satellite, which he named Nanou after his dog. The satellite itself, a small cube that fits comfortably in one’s hands as gathered from the video footage of Skrillex launching the satellite—features highly sophisticated technology. At night, the wallpapers even switch to depicting constellations that correspond to one’s location. In addition to this unique satellite technology, there is also a customizable button on the back of the phone case, which can be made into a shortcut for anything, such as your camera, calling your best friend, or, in Skrillex’s case, a shortcut to his YouTube music channel.
Aside from its satellite technology and decorative art, the Skrillex Live Case also has the allure of being the next big thing for college-aged fans to show off to their friends. The exclusive, VIP access to Skrillex’s content afforded by the case is something dedicated dubstep fans crave and may be willing to hand over the $40 for. Of those who follow Android on Twitter, one particularly lucky fan will also receive the opportunity to win Nanou, the satellite launched and autographed by Skrillex himself.
Google’s new product has the potential to gain favor amongst Nexus and Samsung smartphone users, but it is not the first music-technology collaboration of this sort to hit the markets. As CNET Magazine noted, Apple was actually first with its acquisition
of Beats Electronics back in the summer of 2014. More specifically, Beats is one of Apple’s largest acquisitions yet, bought at a price of $3 billion. Nevertheless, for those college-aged Samsung and Nexus users out there, you can rest assured that Google is still gearing many of its products towards your interests.
Given these two examples of personalized accessories, produced by collaborations between musicians and tech giants, it will be interesting to see what comes next. Will Google’s future collaborations with popular artists turn out to be a productive investment? Or, will a beloved musician like Beyoncé capture the competition with a new line of smart iPad cases? It is ultimately difficult to make projections, but it is certain that exciting new collaborations are in store in the near future.