Disruptive Innovation: Making Markets by Cheapening and Simplifying Products
You may have observed that today the savviest way to describe a new business idea or market entrant is that it is “disruptive”. It may sound too shiny and elusive to comprehend or define, but what does “disruptive” really mean? The term was coined in 1995 by Harvard Business School’s Dr. Clayton Christensen to describe …
Corporate Storytelling: Wattpad’s Brand Stories
When we think of branded content, we generally think of the videos on our Facebook newsfeeds like the famous Pantene “A Man’s a Boss, a Woman’s Bossy” commercial or make-up tutorials sponsored by companies like Sephora. We don’t think about consuming a brand while physically reading a story. However, native advertising and brand presentation on …
When Newspapers Headline the News
How often have you walked past a dusty newspaper stand without giving it a second thought? For most of us, that is most of the time. However newspapers are more than an archaic form of media. They are a form of public service. Study shows that countries with lower newspaper circulation score higher on the …
Cuba’s Transitional Economic Policy
Cuba: it’s the mystical island where Hemingway developed his passion for mojitos, classic Chevrolets roll along the palm tree lined streets, and old men sporting thick mustaches and leathery tans sit on bar stools smoking finely crafted cigars. It’s no wonder that this time capsule, for so long insulated from the modernizing Western world, has …