Apple Music: The Verdict
Launched on June 30th, Apple Music has joined the ranks of other music streaming services including Spotify and Google Music. But how exactly does Apple Music claim to be different from these others? The first wave of the free three-month trial of the service is now coming to an end. What might be motivating users …
Exercise Crazes in the Experience Economy
If you’ve ever been to a fitness class like SoulCycle, Pure Barre or Flywheel, you understand the hype surrounding these new, wildly successfulcanada goose jackets sale exercise crazes. Perhaps the most popular of these, SoulCycle is now in 8 states, recently partnered with Target to bring pop-up classes to 10 new cities, and you’d be …
Corporate Storytelling: Wattpad’s Brand Stories
When we think of branded content, we generally think of the videos on our Facebook newsfeeds like the famous Pantene “A Man’s a Boss, a Woman’s Bossy” commercial or make-up tutorials sponsored by companies like Sephora. We don’t think about consuming a brand while physically reading a story. However, native advertising and brand presentation on …
Since the Digital Bubble Burst: Advertising in the New Age
Advertising used to be simple: print, TV, and radio. But ever since the digital bubble burst, the industry has had to adjust, and budgets have been redistributed to assemble digital campaigns, app launches, and, most recently, virtual reality experiences. But perhaps even more quickly than advertisers are infiltrating new digital avenues through which to directly …