Throwback: Odd Jobs
“So you didn’t get that job at Chase Manhattan Bank and you were rejected by Harvard Law School.  Put off those career decisions for a moment –  there are other alternatives.” So told the 1976 Business Today magazine article “Odd Jobs” by Sally Genster.  While summer and post-grad plans remain a large pressure for college …
Throwback: the Marketing of Spring Break
Spring Break has always been a time for fun, tanning, and – more often than not – drinking. In the Winter 1986 edition of Business Today, Stephen Katsenberg wrote an article titled “The Marketing of Spring Break;” almost thirty years later, the self-organized culture he talked about is hardly recognizable. Getting There In 1986, the …
TBT: Still Finding a Better Way by Ed Tiryakian ‘78
In his article for the Winter 1978 issue of Business Today, Tiryakian discusses the issues that entrepreneurs face in his era: namely, their struggles to break into an economy that is increasingly overpowered by big business. He introduces the article with his vision of the entrepreneur as the quintessential American idol, stating, “The entrepreneur is …
Business Today TBT: Animal Testing in Question
In Winter of 1992, Business Today focused in on the issue of animal testing—its efficacy, morality, and what alternatives to it could work.  It presented three different opinions to the issue: the first expressed concern over whether animals can feel pain and are harmed by testing; the second thought that testing should only be allowed …