Written by:
Laiyin Li

“Gaga” Marketing

Forbes calls Lady Gaga “not the new Madonna...the new business model.”

Scroll through any students’ iPod and Lady Gaga, originally a music prodigy of sorts and a talented Tisch School of Arts teen, is undoubtedly present. Her ubiquity in all forms of media possible is only a minor reflection of how successful she really is. But how she manages her “business” is what is most sought after in the industry: she has taken full advantage of the viral marketing of her music, her talent, her image, her controversy. It is hypothesized that she utilizes fantastic imagery in live performances and outrageous disclosures during appearances to intentionally inject mainstream media as well as YouTube and Twitter with fresh material. She has become an unprecedented extreme that her immeasurable fan-base embraces with alacrity and that the rest of America reprimands but accepts. Would her success continue unabated, she is likely to become the new commercial exemplary for the music industry.

Photo courtesy of Flickr.