The Changing Landscape of Media

TV, Print and Radio are dying. Everything is going virtual.

The Internet is changing the landscape of media with Blogs, Social
Media, Search, and Video.

HOW IS NOW DIFFERENT FROM THE PAST?

YouTube and Pandora are primary sources of entertainment – Radio
is dying.

Shows can be streamed online at Hulu and ABC.com – TV broadcast is
dying.

Google disseminates information within seconds of publishing. No
need to wait until the next day for ‘breaking news’ – Print
journalism is dying.

Bloggers are gaining a more influential voice online. Social Media
allows people to easily share information and messages within
seconds.

WHAT DOES THIS MEAN?

TV, Print and Radio need to find some way to save themselves. Or
understand that their industries need drastic change or they will
perish. They need to adopt New Media and figure out ways to
incorporate New Media as part of their monetization strategy, because
no one watches TV ads (we have TiVo for that), no one acts after
looking at newspaper ads (our minds are too busy to remember the
silly ad we say in the newspaper today), and no one listens to radio
messages (we just switch channels because we just want some tunes!).

[Danny Wong](http://twitter.com/dannywong1190) is the Lead Evangelist for [Blank Label](http://www.blank-label.com/), a maker of
men's custom dress shirts, and a student at [Bentley University](http://www.bentley.edu/). Thanks to [Flickr](http://images.google.com/imgres?imgurl=http://farm1.static.flickr.com/22...) for the photo.