Written by:
Andrea Schiller

A New Generation of Social Networking Develops

Social selling, according to Dow Jones’ Tom Aley is quickly becoming the next generation of business to business (B2B) social networking. The idea of social selling goes beyond the typical “it’s not whom you know but what you know” idea that has filled the minds of many, causing them to scramble for any connection they can get. But, this new and improved social selling extends outside the workplace, as the sales department of a company works together to find internal connections to other businesses. These connections found within their employees and also through information offered through public databases would ultimately lead to positive business deal outcomes.

Social selling brings up the idea of each person being aware of who he/she is connected to, being aware of the persons background and being comfortable enough to recognize if they are interested in buying a product. Aley concludes by giving the key traits of the social selling solution that would allow for the best social network. They can be accessed here at http://www.modernselling.com/sales-expert-comment/social-selling-dow-jon...

How does this relate to the average college student, and why should we care? Well, the idea of expanding and newly emerging social networks is becoming more important. As a new generation of social selling develops and as the new technique of connecting with one another emerges, it becomes even more important for students to keep in contact with friends, family and job connections so that they can begin to build up a sound social network that may be beneficial in the future.