Retailing “Black Fridays”
Thanksgiving weekend has seemingly taken the annual “Black Friday” scramble for senseless sales away with it. Unbeknownst to most all consumers though, retailers have more “tricks” up their sleeves as the biggest holiday season of the year approaches. These include strategically planned promotions until Christmas, finely-printed restrictions limiting the quantity of certain purchases by household, increased and continued application of traditional marketing measures such as BOGO’s (“Buy One Get One”s…), and a tighter rein on inventory to avoid panic-induced last-minute sales that had to be instituted last year. Retailers have also embraced basic items for the house due to a shift in consumer trends and adapted their prices to match those of competitors. To be ahead of the race, check out this WSJ article here.
Photo courtesy of Flickr.
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