Not many years ago, Apple was struggling in its long standing competition with Microsoft in the technology industry. Many people talked about Microsoft as being a monopoly in the computer industry. However, things have changed.
With the invention of the iPod, a couple years back, Apple was able to increase not only its customers but its revenue. Apple was then able to keep these customers by constantly making innovative products such as the iTouch, iPhone, and MacBook Pro. Even though, Apple has been around for decades , only in recent years is it now giving Microsoft a strong competition in the computer industry. As a result, this past year, Apple was able to survive the economic recession and still earn an overall profit for their annual revenue while Microsoft was not.
With the addition of the iPad coming out this week Apple is only going to increase its customers, revenue, and potentially their stock price. Apple has found ways to still make money in this economic recession by inventing the future with innovative ideas and products. By constantly inventing new products, such as the iPod and now the iPad, Apple is bound to make profits in the short run because their are few other products on the market to compare those new products to. Other companies who now face the similar obstacles that Apple once had should learn and take tips from Apple.
Photo courtesy of [Flickr](http://farm2.static.flickr.com/1197/900225715_27db70097b.jpg).