Sustainability in the Fast Food Industry
The global fast food chain, Burger King, has declared that they would not buy Palm Oil from Indonesian company, which has been criticized for its environmental effect. Burger King canceled its purchase contract with a top Indonesian oil processor, Sinar Mas. They claimed that the firm has not adopted sustainable operating methods. Through a statement posted on Facebook, Burger King regarded environmentally destructive operations as unacceptable according to their responsible entrepreneurship. They also asserted that Sinar Mas has violated rules by doing agricultural businesses in secondary growth forests like wetlands.
In response, Sinar Mas expressed regret and made a statement that they would maintain efforts to have Burger King recognize their sustainable methods of processing. Other globally renowned food processing companies, such as Unilever, Kraft Foods, and Nestle, have retracted their contracts as well.
The international environmental group, Green Peace, hailed at such movements. Green Peace urged other global food chains like Pizza Hut and Dunkin Donuts to follow such responsible actions. The organization once castigated Sinar Mas that their subsidiary company, APP, is demolishing forests by executing development businesses to produce pulp and paper. As a corporate social responsibility (CSR) is becoming increasingly important for companies to attract customers, make people think of them as socially responsible, and get high scores from evaluating agencies, more conglomerates are expected to join the trend.
Thanks to Wikimedia for the picture.
@ 12:21 pm mike said:
It is good to see this spontaneous response from other food processing companies. Isn't it a scape goad tactics? All these are commercial companies. Hence, it is difficult to believe the sermons from them. Evicting a Tenant
@ 2:35 pm saloni said:
It is hard to believe when a fast food company talks of sustainability as they are after all commercial setups interested in profits. Despite this fact there is genuine concern for the cause. product designing
@ 8:55 am darrylp said:
Reading this article made me think a bit highly of Burger King, I used the term "a bit highly" because however hard it tries to be socially responsible it still is a fast food chain which contributes to obesity. Other then salads what do the fast food industry offer to weight watchers or health conscious people? How are the chickens and bacon brought to their kitchens, which are served sizzling on the plates? It is good that the Burger King tried to be socially responsible by taking a strong foothold on the go green concept but what about the food they serve to humans? I think they should introduce healthy items on the menu, I don't think the details of the calorific value on the menu is enough and Sinar Mas should stop being greedy.
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