Building a Brand from the Inside Out with Southwest Airlines

Oct
13
2011
Robertson Bowl 001, 7:00 PM

The Business Today Seminar Series is proud to host Ginger Hardage, SVP at Southwest Airlines, who will speak to how the airline created, maintains, and reinvigorates one of the most admired company cultures in the world. As one of the largest airlines in the United States, Southwest Airlines has been an inspiration to other carriers and its business model has been frequently repeated around the world. This event will take place on Thursday, October 13 at 7:00 PM in Robertson Bowl 001 and will be followed by a brief reception. Please email Julia Vill (jvill@) with any questions. We hope to see you there!

Bringing The Dialogue To Princeton's Campus

As Princeton is primarily a liberal arts institution with an eye towards undergraduates, the University looks to Business Today as its main forum and face for on-campus interaction with business leaders through the ongoing Seminar Series. Our seminars for 2010 brought companies to campus from far and wide, such as Under Armour, JP Morgan, and Universal Studios for events ranging from exclusive dinners and coffee chats to larger-scale recruiting events to widely attended lectures. This year we’ve expanded to host our first-ever international visitors, beginning with Michael Naylor from Canopy Capital in London. Through this program, we create custom experiences and valuable relationships for our student participants and executive supporters.

Upcoming Seminars

Apr
19
2012

Ten Lessons from A Lifetime of Science: A Conversation With Madeleine Jacobs, President of American Chemical Society

Interested in chemistry? Want to be a successful leader of an organization? Madeleine Jacobs, President of American Chemical Society, will speak about the 10 lessons she learned that got her to the top. The presentation will be held in Marx 101 at 7:30 PM on Thursday, April 19th. Light refreshments will be served.

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