Blank Label was a really neat idea that Fan Bi and I decided to make reality. But with a great idea – creating dress shirts that consumers designed themselves with our dress shirt design platform – you have nothing unless you had a team to support it, which for us included Graphic Design, Programming and Marketing.
Marketing is where I come in, and is an integral part of our business. How could we sell our dress shirts if no one knows about our product and our platform? But how could we market with no cash flowing into our pockets?
I had a few (relatively free) solutions which I manage every day:
- Search Engine Optimization (SEO)– ranking your website higher in the Search Results for targeted terms
